Levine & Associates

Green chemistry seeks to reduce and prevent pollution at its source. This innovative way of thinking aims to prevent problems before they happen. How could awareness of these sustainable principles be advanced and activists engaged? We developed an awareness campaign and microsite. A central component of the site was a Green Chemistry IQ test. When the site premiered at an American Chemistry Society national meeting, brainy chemists couldn’t resist the challenge. Generating a database of future advocates and potential donors, the campaign has won praise from the Society and awards for innovative communication.