The traditional law firm model has remained unchanged for the better part of a century, causing seemingly insurmountable problems for clients, as well as their lawyers. Clearspire is a revolutionary law firm that has "cracked the code" to provide both higher value to clients and higher quality of life to its attorneys. Levine & Associates named the company and designed the graphic identity, bringing together the concept of transparency and clarity with the idea of a soaring structure. We worked to make Clearspire's revolutionary concept understandable by combining writing and design for an evidence-based website, video, and print collateral set. The creative approach embodies truth, clarity, and innovation in an industry that is notorious for lacking those qualities. Based on reactions during early soft-launch testing, our client has already given us considerable credit for their success in attracting clients, employees, and investors.