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America's Charities
WORK
Branding & Identity, Collateral, Interactive
America’s Charities, which specializes in workplace giving campaigns, is one of the largest nonprofit organizations in the Washington, D.C. area. They saw that the changing demographics of an emerging, young professional audience, with different sensibilities, required a repositioning of their organization. We executed a complete brand refresh, creating brand standards for their new identity and new outreach materials, in print and online. The unanimous consensus from the communications committee and the governing board is that their new brand accurately portrays the spirit of their mission.

