Yes, the medium is the message

Recently, Levine worked with the Koshland Science Museum in creating an advertising campaign that raises awareness of their new, highly-interactive exhibits. In keeping with the technologically advanced vision of the museum’s exhibits, we found an especially fitting medium for the ads. In some of DC’s busiest areas, 30 newly installed electronic bus shelter screens rotate through our ad series. The timing was perfect, as the Koshland Science Museum was one of the first organizations to take advantage of these brand new half-million dollar digital screens. 

I decided to take a quick drive around town to see and photograph the digital ads "in the wild." We had already monitored our campaign roll out in newspapers and in the museum’s long spans of window graphics. But experiencing it in the luminous and changing digital displays was (pardon the pun) electrifying. You can find out more about this campaign in our portfolio. To read more about the Koshland Science Museum, please visit their website.

—Monica