Putting an emphasis on teaching excellence

The Bryn Mawr School, a prestigious college preparatory school for girls in Baltimore, asked us to redesign their annual alumnae publication, Communiqué. We illustrated this year’s theme of “good teaching” by highlighting three Bryn Mawr faculty members who exemplify teaching excellence. We interviewed the teachers and crafted profiles of them based on their individual strengths—generosity, empowerment, and passion.

The resulting publication is engaging and more streamlined than the Communiqués of the past. The 16-page booklet gives alumnae a glimpse into the classrooms and culture of their alma mater, and encourages them to go online to read a full selection of their classmates’ remembrances. The project was a success, prompting the client to return to us for a larger, more complex undertaking: redesigning the school brand.